Multicomponent campaign mission and specific goals

The mission of this multi-component is to address this health issue at three different levels. The first being the individual-level media campaign and the specific goal of this component of the campaign is to create awareness and knowledge about the preventative methods to help lower the risk of getting Alzheimer’s when you are older. Next is the Social network intervention component, the specific goal of this part is to educate existing social networks about the preventative methods of Alzheimer’s and to enhance community’s knowledge about the methods also in hopes to influence people to take part in these actions at an individual level and bring them to a communal level. The last part is the media advocacy component and the goal of this part is to have a policy and environmental change for the communities that are primarily African American. The object of this campaign is to fulfill the goals of each component of this campaign.